You are one Google search away from losing them.
HVAC, plumbing, electrical, landscaping, cleaning services, roofing, pool. Different trades, one identical problem: the customer only thinks about you when something breaks, and when it does, they type your trade into Google instead of calling you.
The relationship ends when the truck pulls away.
You did good work. They were happy. But there is nothing on their phone, nothing in their inbox they will open, and no reason to think of you in eight months when the system fails again — so they search, and your competitor's ad is at the top.
Maintenance agreements quietly lapse
The agreement renews on paper, not in the customer's mind. When the invoice arrives cold, it reads like a bill for nothing.
Seasonal work goes to whoever asked first
Spring tune-ups, winterisation, gutter season. The job goes to the company that reached the homeowner, not the one that did last year's work.
You pay to re-acquire your own customers
Lead marketplaces resell the same homeowner to four contractors. You end up bidding for someone already in your own database.
The money leaks out after the sale.
You spend hundreds of dollars acquiring a customer. The job gets done well. Then the relationship goes quiet — and about a third of what you lose from that point on is retention: agreements that never renew, cards that fail, lapsed lists nobody works.
| Leak | At target rates | Expected (published results) |
|---|---|---|
| Directly measurable | ||
| Agreements not renewed (silent churn) | $28,440 | $11,484 |
| Failed payments | $10,800 | $9,450 |
| Win-back of lapsed customers | $6,826 | $3,962 |
| One-time customers never converted to a plan | $38,250 | $25,500 |
| Missed add-ons & seasonal upsells | $26,250 | $7,500 |
| Directly measurable subtotal | $110,566 | $57,896 |
| Indirect upside | ||
| Missed calls | $9,720 | $12,960 |
| New homeowners (home sales) | $11,250 | $5,985 |
| Uncaptured reviews & referrals | $18,000 | $9,000 |
| Indirect upside subtotal | $38,970 | $27,945 |
| Total revenue opportunity per year | $149,536 | $85,841 |
Your leak is revenue opportunity, not profit. Highlighted rows are retention — $46,066, or 31% of the target total. Target rates are our Revenue Leak Assessment’s model rates, with overlaps removed; expected figures are based on published results. Brand-search ads count only when competitors bid on your name. Modeled on a 1,500-customer home services operator with $50-a-month maintenance plans, 500 one-time customers a year and none of these systems in place — your number will differ.
a year in revenue opportunity at target rates for a 1,500-customer home services operator with no retention, follow-up or upsell systems — about $100 per plan customer, walking quietly out the door.
- 31% of it is retention: agreements not renewed, failed cards, lapsed customers
- $110,566 of it directly measurable: renewals, failed payments, win-backs, one-time conversions and add-ons your command center counts
- About $86,000 a year in expected revenue once your customers are on the app, based on published results — roughly 7.2× the $11,940 yearly subscription
- 4 minutes to calculate your own number
FREE · 4 minutes · report + PDF at the end · no email required
What your home services app actually does
Every one of these runs automatically once it is configured. You set it up in week one and it keeps working while you are on a job.
- Maintenance agreement renewals that start early and arrive under your own name
- Seasonal campaigns — tune-ups, winterisation, inspections — timed to your calendar
- Appointment windows and live technician location, so nobody waits by the window
- Job photos, invoices and warranty documents kept in one thread the customer can find
- Financing and upgrade offers pushed to the segment most likely to say yes
- Review capture at the peak moment, routed to Google before the feeling fades
- Referral prompts to the customers your dashboard says are most engaged
- An AI command center that flags which accounts have gone quiet since their last service
Same platform. Same 60 days.
The retention problem is identical across the trades — only the vocabulary changes. Your app is configured to your service catalog and your seasons.
HVAC
Maintenance plans, seasonal tune-ups, filter reminders, system-age upgrade offers.
Plumbing & heating
Service agreements, water-heater age alerts, drain and inspection reminders.
Electrical
Safety inspections, panel upgrades, generator service, EV charger offers.
Landscaping & lawn
Recurring visit schedules, seasonal treatments, irrigation start-up and shutdown.
Cleaning services
Recurring visit schedules, crew arrival windows, add-on deep cleans and seasonal offers.
Pool & spa
Weekly service confirmation, chemical reporting, opening and closing campaigns.
Roofing
Post-storm outreach, inspection reminders, warranty documents and referral prompts.
Find your leak. FREE.
Answer a few questions about renewals, missed calls, upsells, reviews and referrals. You get a dollar figure, a leak-by-leak breakdown, and a PDF you can keep — before anyone asks you for a thing.
Live in 60 days, or setup is free.
Backed by our double guarantee: live in 60 days or setup is free, and if the revenue your app recovers over months 4 to 15 after launch does not pass what you paid us in your first year, we refund your setup fee. Your app is built on the product codebase we run in production today, configured to your catalog and your people.
Brand intake
Your logo, colors, service catalog, customer list and message templates. One session — there is no discovery phase, because there is nothing to invent.
Configure & build
Your app is assembled on our existing platform. Configuration, not custom engineering — which is exactly why the timeline holds.
Live for your customers
Your app is built, loaded with your catalog and customers, and working for you and them. Invite customers by a text or email link, or a QR code — about 30 seconds each. The automated retention engine starts working on day one.
Your own store listings
Your choice, at no extra cost from us: we submit your app to the App Store and Google Play under your own developer identity, and it is listed when Apple and Google approve it. Apple and Google charge their own developer-account fees, paid to them directly. Your name on the store page, not ours.
One price. No surprises.
- Branded app for web, iPhone and Android — native store apps if you opt in
- Branding, configuration and data import
- Live in 60 days
- Optional App Store and Google Play listing under your own name, at no extra cost from us (Apple and Google charge their own developer-account fees)
- Up to 3,000 recurring plan customers
- One-time customers included at no extra cost
- Your customer list stays yours — full export anytime
- Full communication platform, 13+ features
- Command center and automated campaigns
- Double guarantee: live in 60 days + payback over months 4–15
Your branded app, live in 60 days.
Book a 20-minute walkthrough. We will show you a mockup of your own app — your logo, your colors, on a phone — before you spend a dollar.